It seems that 2012 is going to make new benchmark in BMW Motorrad history. After having strong growth in the first quarter of 2012 in total sales, the company has announced that its BMW R1200GS has top the sales chart in UK for the first quarter of 2012. BMW Mottorad has sold 293 R1200 GS and 240 R1200 GS Adventure motorcycle there by registering 38.6% growth in the adventure segment for the first quarter of 2012 in UK.
Adrian Roderick (General Manager for BMW Motorrad UK) says: “The first quarter of 2012 has been very positive, both for us and motorcycling in general. New motorcycle registrations are up 3.6 percent, while BMW Motorrad’s have risen by an encouraging 6.1 percent. The continued success of the iconic R 1200 GS and Adventure models has led the charge, becoming the UK’s best-selling motorcycle of any capacity and type, bar none. This proves just how well established the GS brand is, from the first ever adventure-sports bike in 1980, through to the latest additions to the range in 2012.”
He also added “BMW Motorrad’s continued dominance of the touring sector, where one in two new motorcycles sold is a BMW, along with strong sales of the revised S 1000 RR supersports motorcycle, are further indications that BMW Motorrad is becoming ever-more popular with the UK’s motorcyclists.”
BMW which pioneered the Adventure segment is still ruling this segment. It seems that this year will break all previous sales record for BMW Mottorad which is considerable when the sale of high displacement premium motorcycle is falling in the WEST.