It seems that 2012 is going to make new benchmark in BMW Motorrad
history. After having strong growth in the first quarter of 2012 in
total sales, the company has announced that its BMW R1200GS has top the
sales chart in UK for the first quarter of 2012. BMW Mottorad has sold
293 R1200 GS and 240 R1200 GS Adventure motorcycle there by registering
38.6% growth in the adventure segment for the first quarter of 2012 in
UK.
Adrian Roderick (General Manager for BMW Motorrad UK) says: “The
first quarter of 2012 has been very positive, both for us and
motorcycling in general. New motorcycle registrations are up 3.6
percent, while BMW Motorrad’s have risen by an encouraging 6.1 percent.
The continued success of the iconic R 1200 GS and Adventure models has
led the charge, becoming the UK’s best-selling motorcycle of any
capacity and type, bar none. This proves just how well established the
GS brand is, from the first ever adventure-sports bike in 1980, through
to the latest additions to the range in 2012.”
He also added “BMW Motorrad’s continued dominance of the touring
sector, where one in two new motorcycles sold is a BMW, along with
strong sales of the revised S 1000 RR supersports motorcycle, are
further indications that BMW Motorrad is becoming ever-more popular with
the UK’s motorcyclists.”
BMW which pioneered the Adventure segment is still ruling this
segment. It seems that this year will break all previous sales record
for BMW Mottorad which is considerable when the sale of high
displacement premium motorcycle is falling in the WEST.
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