Country’s second largest two wheeler, Bajaj has hiked its flagship
motorcycle Pulsar and entry level motorcycle Platina prices by 1% all
over India. The price hike has been taken in response of rising input
prices from past couple of months. Due to increase competition Bajaj
Auto was not able to increase prices for a very long time though the
Input cost has increased. Bajaj Auto has not hiked the price of
Discover as there are many new launches lined up by competitors in this
month.
Earlier, country’s largest two wheeler manufacturer Hero Motocorp.
announced price hike of Rs. 500-1,000 among its key products. It is
fact that input cost has gone high in past couple of months but due to
sluggishness in the demand and increased competition two wheeler
companies are hesitating to increase the price. It is also to be noted
that the price hike is more prevalent in Entry level segment and premium
segment.
Bajaj Auto has increased only Pulsar and Platina prices because they
are strong brands in their segment. Platina now has established as low
cost, low maintenance and high resale value. In fact Bajaj Auto has seen
significant jump in the demand of Platina in past one year. The
shipping volume has jumped from the 30,000 per month to 50,000 a month
average. This is a sign that a good product is always appreciated in the
Indian two wheeler market. Pulsar is a leading brand in premium
segment and price hike does not affect that much.
There is a competition heating up in Rs. 40,000 (ex-showroom) segment
where most of the motorcycle sold in Indian two wheeler market. Hence,
we may not not see any price hike in this segment in near future. It is
interesting to see that how new products from Honda and Suzuki perform. At the end of the day consumers are going to benefit with better products at low prices.
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