Friday, 14 September 2012

TVS Motors to Unveil New Products Every Quarter Beginning with Phoenix

Country’s fourth largest two wheeler company, TVS Motors is all set to launch its 125cc motorcycle Phoenix.  We do not have an official date, however it is expected to launch on 28th September.
TVS 2012 Plan for India
At the 20th AGM (Annual General Meeting), Venu Srinivsan, Chairman of TVS Motors Company announced that the company will launch several new two wheeler models to consolidate its position in the Indian market. The company will launch a new product every quarter for the next 15 months. The first launch would be the 125cc motorcycle Phoenix which is expected to hit roads by the end of this month. He also added that the company will focus on reducing cost by simplifying platforms. The company will bring down two or three platforms from multiple platforms.
TVS Phoenix will compete with existing 125cc motorcycle likes Bajaj Discover 125 and Honda CB Shine

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