Country’s fourth largest two wheeler company, TVS Motors is all set
to launch its 125cc motorcycle Phoenix. We do not have an official
date, however it is expected to launch on 28th September.
TVS 2012 Plan for India
At the 20th AGM (Annual General Meeting), Venu Srinivsan,
Chairman of TVS Motors Company announced that the company will launch
several new two wheeler models to consolidate its position in the Indian
market. The company will launch a new product every quarter for the
next 15 months. The first launch would be the 125cc motorcycle Phoenix
which is expected to hit roads by the end of this month. He also added
that the company will focus on reducing cost by simplifying platforms.
The company will bring down two or three platforms from multiple
platforms.
TVS Phoenix will compete with existing 125cc motorcycle likes Bajaj Discover 125 and Honda CB Shine
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