India’s largest two-wheeler manufacturer Hero MotoCorp has tied up with Italian auto company Engines Engineering to build future products.
Engines Engineering is an end-to-end motorcycle design company with expertise on conception, designing, styling, on line assembly, industrialization and marketing. Engines Engineering would impart the technological information for Hero MotoCorp’s future products.
According to the signals given by the Indian major, the alliance is targeted to be a long termer benefitting both the organizations in the times to come.
Earlier, Hero MotoCorp has also partnered with US based Erik Buell Racing which would help the company to build better higher end motorcycles in India.
Honda is slowly graduating from more of a marketer of Hero Honda badged products to a full-fledged auto stalwart. Partnerships with these renowned players is a definite step in the right direction.
However, it remains to be seen how would the mass crowd accept this change!