Bajaj Auto which owns more than 47 % in KTM Power Sports AG of
Austria is readying itself for launching higher displacement motorcycles
from KTM base in India. Bajaj Auto will flood supersports segment with a
variety of KTM motorcycles which goes up to 1200cc. Some of these
motorcycles are truly remarkable and known worldwide.
K Srinivas, President, Motorcycle, Bajaj Auto said “We introduced our
first product Duke 200 from KTM stable four months back. The response
has been very well. We are selling about 1000 units a month. We want to
exploit this supersports segment with multiple products from KTM stable.
The KTM products are built on same line of Chakan unit as the Pulsar.
The existing products are being exported to Japan and Eurpore. KTM has
its own network in Europe and US. KTM is the second largest selling
brand in Europe after BMW. We have to just send it to them as CKD
(Completely Knocked Down).” He also added that the company has a
definite plan to create its space in Indian supersports segment, however
he did not share those details.
Bajaj Auto currently produces KTM Duke 200 and Duke 125cc at the
Chakan plant. The company is also planning to produce more KTM variants
at the Chakan Plant. Bajaj Auto’s this step will definitely boost
volumes of supersports segment which is growing around 40% growth rate
in India. This is a very small portion of total two wheeler sales in
India, however as the market in Europe and US has saturated for
supersports motorcycle manufacturers, emerging countries are the best
place to look for future growth.
It is also evident that all Indian motorcycle manufacturers will have
capacity to produce reliable higher displacement motorcycles in years
to come. TVS recently announced that it is in process of making
collaboration with German motorcycle manufacturer BMW Motorrad.
Hero Motocorp already tied up with Erik Buell Racing and also looking
for other companies for collaboration. This is a clear indication that
Japanese two wheeler manufacturer who rules the world’s two wheeler
market, will have tough time from Indian two wheeler manufacturers in
years to come.
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Varun KTM